Consumer goods rental for tomorrow

Refulfil partners with businesses to build beautiful rental commerce experiences underpinned by strong operations foundations.

Introduce your business
Arrow
100%

Client satisfaction across top rental merchants globally

Hero Image
Hero Image
Hero Image
Hero BG
Hero Image
Photo by Ben Gregory

Building scalable and profitable rental, together

Refulfil is the only consultancy fully focused on rental commerce and operations. Pulling from our years of experience at all ends of the sector, we work hand-in-hand with our clients to help them win.

Arrow
Full Shopify builds for rental, integrated with industry-leading apps.
Arrow
Custom Shopify apps for complex rental models including marketplaces.
Arrow
Custom back office software designed for your rental operations.
Arrow
Rental commerce strategy and operations blueprinting.
Handbag membership
Dress rental

Rental is about more than selling

We build processes and software that blur the line between commerce and fulfilment seamlessly, driving efficiency and measurability throughout your rental business. Working from the foundations up, no matter the size of project, our work will grow with your business for years to come.

Start a conversation
Arrow
Vision Icon

Rental native

We work exclusively with rental businesses, giving us unrivalled industry-relevant experience.
Vision Icon

Close partners

Refulfil maintains a small cohort of merchants, giving us the time to be invested in your success.
Vision Icon

Shopify experts

All of our team have backgrounds in Shopify, and are certified in the areas we operate.
Facts Icon
$5m+
Client GMV
Facts Icon
5 countries
Global merchant reach
Facts Icon
10+
Successful rental projects
Facts Icon
2 years
Average team rental experience
Title Icon
Testimonials

Our merchants

Refulfil maintains close, long-standing relationships with our brands and rental retailers, with 100% satisfaction to date.

Client Image
Client Image
Client Image
Trusted by the world's profitable rental business founders
Review Image
Christie
Something Borrowed
Review Icon

Refulfil helped us to replatform from Squarespace to Shopify with a beautiful new look and user experience, in under two weeks. Daily operations have been effortless since.

Review Image
Jack Zuliani
Garmst
Review Icon

Working with Refulfil has been a trajectory-changing experience for us. Today, we boast a superior digital user experience and seamless operations, all thanks to them.

Review Image
Katie Hanton-Parr
Baboodle
Review Icon

Placeholder testimonial from Katie at Baboodle following Shopify project

Review Image
Kyle Grant-Talbot
Oxwash
Review Icon

Entering the circular fashion market head on at Oxwash, we learned considerably more with Danai leading the product development that we otherwise would have.

Arrow
Arrow

A composable suite of rental commerce services

Our solutions are bespoke and fit for early stage startups through to the largest enterprise merchants. We can work as a service to deliver your strategy, or help you build a strategy from the ground up. For large retailers and brands, Refulfil offers a fully or partially managed service, which can include customer support and third party logistics.

Features Graph
Custom rental use cases

We're able to construct custom rental apps on top of Shopify to fit complex rental models such as multi-store, marketplace and product-plus-consumable subscriptions.

Features Image

Why choose Refulfil for your new rental store on Shopify?

Features Icon
Certified Shopify experts.
Features Icon
Partnered with all leading rental apps.
Features Icon
Experience with complex rental builds.
Features Graph

Rental on Retool

We've built rental warehouse management systems, consumer credit check workflows, data rooms and more with Retool, the only internal tooling platform we recommend and work with.

Features Image
Retool logo
Features Icon
The fastest platform to build and iterate internal apps, perfect for rental.
Features Icon
Native support for barcode scanning, NFC and RFID with no overhead.
Features Icon
Easily integrates with other apps and extensible with workflows and code.
Features Graph
Take a step back

If you're looking to take a step back entirely from your rental operations, Refulfil can provide outsourced operations and integrations with specialised rental 3PLs.

Features Image

How do strong operational foundations matter to my rental business?

Features Icon
Keep operational costs low, protecting slim rental margins.
Features Icon
Provide reliable service, retaining typically high CAC rental consumers.
Features Icon
Back faster and surer decision-making with strong operational data.
Title Icon
Frequently asked questions

Have a question?

FAQ Image
What technologies does Refulfil work with?
What industries does Refulfil serve?
How long does a Shopify build take?
I'm looking for an ongoing partner, can you work on retainer?
I have a new idea. Can you help me build it?